When market conditions are favourable, we focus on harvesting results; when they are not, we return to research and development.
Building on the success of our R&D achievements, the company moved swiftly to launch a VR marketing expansion programme targeting the United States diamond market. Colleagues worked tirelessly across international markets, but in the same year, Israel experienced a massive aerial assault involving thousands of rocket attacks. Implementation and expansion became extremely difficult. Matters were further complicated by malicious obstruction and subjective interference from a section chief surnamed Huang in the government’s trade department, as well as by committee members insisting on measurable performance results — disregarding the health and safety of our team and the risks of operating in a war zone. The combination of severe COVID-19 conditions in Israel and the war led to nine employees contracting the virus, with the tragic loss of seven colleagues. We are grateful to the government agencies that assisted us in rebuilding our team.
After careful deliberation, the founder and the board of directors resolved to shift focus to the industry’s most fundamental element — raw materials. Although this meant that the company’s planned investment of NT$3.5 million was effectively wasted due to government-related factors, it also provided the impetus to rally and relaunch operations under an innovative business model. In doing so, we once again earned recognition and support from the Industrial Development Bureau of the Ministry of Economic Affairs.
