For the first time, we collaborated with an advertising media company, engaging with directors, actors, and other professionals. Sports was chosen as the central theme, showcasing the spirit and values of true sportsmanship. Although it was our first attempt at filming a commercial and the team lacked prior experience — compounded by the challenges of the pandemic — the project helped our suppliers gradually regain stability and further strengthened international market partnerships.
The filming process was arduous, and it reaffirmed that building a brand is never simple; it requires the united effort of many people. This experience further solidified the partnership between Ming Da and its suppliers, while also reflecting the difficulties faced by both suppliers and customers. Ultimately, it deepened the impetus for the creation and development of our ecosystem alliance.
